6 August 2024
US sports nutrition brand, Podium has launched in the UK, exclusively at Holland & Barrett, adding to the retailer’s rapidly growing sport nutrition offering.
After taking the US by storm, Podium is now available in the UK with backing from athletes including Craig Richey, British Weightlifting Champion, and customers can now shop the range exclusively at Holland & Barrett in store and online.
Podium is set to redefine the standards of sports nutrition in the UK market. Its unique formula and high-quality ingredients have been specifically formulated to support athletes in reaching their peak performance. Popular with fitness enthusiasts in LA, Podium is also known for its unique and trending flavours, including chocolate ripple and vanilla buttercream which are great additions to recipes and smoothies.
This new and trending range is the latest to hit the shelves in Holland & Barrett adding to its expertly tailored offer of the best and latest in sports nutrition. The retailer has seen double digit growth in its protein category vs last year, with new formats like clear whey seeing a 24% increase in google searches*, and trends like protein baking, smoothies and pancake recipes gaining popularity on TikTok and fuelling interest in the category beyond gym goers.
So far this year, Holland & Barrett has added over 40 new and innovative products to its extensive sport range. From brands including Vivo Life, Huel, Applied Nutrition, Fourfive and Optimum Nutrition, the category expansion focuses on supplements, hydration solutions, proteins, collagen and other sport nutrition essentials.
Jamie Cooper, Head of Commercial Trading for Sports at Holland & Barrett said: "Holland & Barrett continues to be one of the top destinations for customers looking to advance their physical performance, whether you’re training for a marathon, a Hyrox event or looking to build strength in the gym, we’ve got a solution for you. We’re very excited to bring our UK customers the best from the US with the launch of Podium, which adds to over 40 new innovative products we’ve introduced this year. As well as protein continuing to be a trending sports ingredient, we are also seeing increased interest in supplements, such as creatine, hydration solutions, collagen and protein snacking.”
Paul Haverland, CEO, Podium said: “Podium's products are guided by three principles: experience, efficacy, and honesty. After nearly a year of consulting with athletes, coaches, and gym owners, the team has created complete disclosure products that are responsive to the community's needs and effective for all athletes - whether it's high-intensity interval training, weightlifting, or endurance sports. When coming over from the USA to the UK we identified Holland & Barrett as a likeminded partner in our goals to get the highest standard nutrition to those looking to boost their workouts.”