No 1. UK Market Leadership Claim for Vitamins, Minerals and Health Supplements
Kantar Worldpanel can confirm the below three statements, that:
- Holland & Barrett is UK’s No.1* for Vitamins, Minerals and Health Supplements
- Holland & Barrett is UK’s No.1* for Vitamins and Health Supplements
- Holland & Barrett is UK’s No.1* for Health Supplements
- Holland & Barrett is UK’s No.1* for Herbal Supplements
- Holland & Barrett is UK’s No.1* for Minerals
- Holland & Barrett is UK’s No.1* for Single Vitamins
- Holland & Barrett is UK’s No.1* for GLA
*Source: Kantar Worldpanel Plus Omnichannel Retailers only | UK Market | Adult Vitamins, Minerals and Health Supplements | Value Share % | 52we 3rd November 2024
Kantar Worldpanel Plus monitors the physical & online retail purchasing habits of 60,000 demographically representative UK households.
RESEARCH SOURCE INFORMATION
TriActive product images with reviews / claims:
- 95% of consumers said our TriActive smoothie fitted right into their routine.
- 95% of consumers agreed that our TriActive Whey was quick and easy.
- 86% of consumers agreed that our TriActive Whey works at any time of the day.
- Customer Quotes:
- “I really liked the flavour and smoothness of this drink. It was really quick and easy to make and felt great after a workout. “
- “Gets you going and ready to can energy.”
- “It seems to help with my running. It gave me a bit more energy.”
- “It was quick and effective.”
- “It's so delicious and creamy, gives me more strength.”
- “Good to drink all day.”
- “It did help with muscle recovery after my gym session.”
*Source: TriActive Product Understanding | Quantitative Survey | UK Market | Sample size n=170 | May/June 2024
Wellness Trends Report customer statistics:
- 1 in 3 cite that social media influences their interest in wellness trends
- Only 30% currently attend regular health checks
- 1 in 4 feel they don't know how to look after their brain health at different stages of life
- 75% don't currently do anything to support scalp health
*Source: Wellness Trends | Quantitative Survey on H&B Connections Panel | UK & Ireland Markets | Sample size n=284 | August 2025