Holland & Barrett


20 June 2024

– Half of Brits admit they don’t meet the recommended weekly exercise minutes –

– Signing up to a charity event revealed to be a strong motivator to get the nation moving –

– Holland & Barrett partners with Sport Relief to get the nation moving, whilst raising life-changing funds for communities in the UK and around the world –

Footballing legend Jill Scott, has ‘signed’ with Holland & Barrett, to challenge the nation to keep moving this summer and raise funds for Sport Relief.

With new research revealing that 1 in 2 (51%) admit to not hitting the NHS recommended 150 minutes of weekly exercise[1], signing up for a fitness charity event is shown to be strong motivator to keep Brits moving (37%), with 77% continuing with training after they have completed a fitness challenge or charity event.

To inspire the nation to get moving, Jill Scott has kicked off her own charity challenges with H&B for Sport Relief, by setting a trio of trending fitness challenges on social media, for the whole family to take part in. From one-legged squats to tests of balance and coordination, everyone can share their attempts at Jill’s challenges online with #TheMovementMovement and donate to Sport Relief.

Whilst many surveyed knew that keeping moving is great for mental health (81%) and physical health (88%), 1 in 4 admitted to not sticking to a fitness goal or that nothing motivates them to stick to them at all.

During her time as a Lioness, Jill credits her teammates and the sense of community as keeping her motivated every day. “Being part of a team that supports and pushes each other makes all the difference. Small, consistent steps lead to big results,” says Scott. Her top tips include setting small, achievable goals, staying consistent, and finding a workout buddy for mutual support.

Clare Stafford, Director of Communications at Holland & Barrett says: “Whatever stage of life and level of fitness, moving more can help reduce the likelihood of longer-term health conditions and boost mental wellbeing. The Movement Movement is all about inspiring fun new ways to build more movement into everyday life and improve health both inside and out, and what better way than to do it while raising vital funds for Sport Relief, supporting important projects and people who need it most.”

Samir Patel, CEO of Comic Relief said: “Jill’s fun fitness challenges and top tips for keeping focused are a great way for everyone to get involved with Sport Relief – and it marks a really exciting moment in our partnership together with Holland & Barrett. Sport really does have the power to change lives, and we hope these fun challenges inspire people to come together and get moving this summer whilst helping to tackle poverty and injustice in the UK and around the world.”

Returning this summer, Sport Relief is encouraging people across the nation to be a good sport by getting active to support communities in need. Money raised by Sport Relief is funding organisations that are using the power of sport to change lives by helping to break down barriers, put roofs over heads, tackle hunger and support people with their mental health.

There are a host of ways to get involved and donate to Sport Relief at H&B, a donation of 25p will go to Sport Relief every time you shop from H&B’s range of PE Nutrition bars. You can also add a donation of 50p to your bill at the till when you shop*.

Holland & Barrett has a team of 4,000 expertly trained staff members dedicated to offering professional advice and personalised solutions for the care of joints, bones, and muscles. The team is able to provide the latest information and resources to help customers find the best products and strategies for their specific health needs, supporting customers health and well-being.

For more information, visit hollandandbarrett.com and follow @hollandandbarrett and #TheMovementMovement.




All figures, unless otherwise stated, are from Opinium. Total sample size was 2000. Fieldwork was undertaken 7th - 10th June 2024. The figures have been weighted and are representative of all UK adults (aged 18+).



A snack that gives back:

25p from the purchase price of H&B’s PE Nutrition Bars will be donated to Comic Relief. Sport Relief is an initiative of Comic Relief, operating name of Charity Projects, registered charity in England & Wales (326568) and Scotland (SC039730)

Add 50p to your bill at the till:

*Every penny goes to charity. Donate 50p to support Sport Relief, an initiative of Comic Relief. 90% of the donation goes to Comic Relief (operating name of Charity Projects, charity nos. 326568 and SCO39730) and 10% to Pennies (charity no 1122489).


[1]  NHS, Physical activity guidelines for adults aged 19 to 64