Holland & Barrett


14th January 2024

  • £4m investment in above the line campaign encouraging consumers to prioritise health and happiness in 2024 
  • Campaign demonstrates commitment to improving the nation’s overall wellness by signposting experts, nutritionists and an extensive food range 

Holland & Barrett, the UK’s leading health and wellness retailer, launches a new year advertising campaign to encourage the nation to prioritise health and happiness, with the support of its expertly formulated products to support immunity, energy, digestive health and more. 

It’s first return to linear TV in two-years, the campaign film seeks to put a new slant on the 'new year, new you' period, bringing together H&B nutrition packed food and the largest range of vitamins and supplements on the high-street in an upbeat reminder to start the year with Holland & Barrett.

The £4 million above the line campaign includes 60” and 30” TV adverts, digital advertising spots (BVOD, CTV, YouTube), a content partnership with The Guardian, and social support, collectively amplifying Holland & Barrett’s commitment to improving the nation’s overall wellness by signposting experts, nutritionists and an extensive food range.

Commenting on the launch, Mark Singleton, Chief Marketing Officer at Holland & Barrett said, “H&B’s purpose is to make health and wellness a way of life for everyone, adding quality years to life. Our latest campaign aims to encourage consumers to prioritise health and happiness, and we showcase the small and simple changes that can be made to support overall wellness, from increasing immunity, improving mental performance and providing energy, at a time of year when many are seeking a little extra ‘glow’. At Holland & Barrett we have a wide range of health, beauty and food products, coupled with trained expertise to get everyone’s year off to a glowing start.”

As part of the campaign, Holland & Barrett is focusing on one of its customers’ missions to kick start a year of improved health and wellness – gut health. New research by the retailer reveals[1] that the UK is having a gut health moment with more than half (55 per cent) of people now more actively aware of their gut health than last year. Yet there is a gap in knowledge of how to proactively look after the gut for long term benefits. So the ‘Find Your Gut Thing’ campaign was created in partnership with Dr Megan Rossi, PhD RD, aka The Gut Health Doctor to simplify the science and share top tips on what to add in, top-up or swap over in your diet this new year.

To help customers find their gut thing, Holland & Barrett customers can get personalised advice from its team of qualified AfN Associate registered nutritionists who can create a tailored science-backed nutrition plan to suit each customers’ needs. The 45-minute appointments are available for free for the whole of January*. It has also launched a new questionnaire online offering tailored advice and product recommendations.

  • TV Commercial | TVC Title: Holland & Barrett ‘Glow’
  • Lead Creative Agency: True Story
  • Production company: Affixxius Films
  • Director: Harvey Eaton
  • Executive Producer: Tim Cabrelli
  • Music: Volta ‘Feel Good’ Ft. Grl Blu
  • PR: The Academy
  • Media: Carat

*Appointments are 45-minute long and usually cost £45. Offer ends 6th February. Subject to availability. T&Cs apply.

[1] Holland & Barrett, 2003 Nationally Representative UK Respondents, aged 16-65 years, 11.12.2023 - 13.12.2023