9 July 2024
Holland & Barrett is launching a new partnership with NEXT, opening three new “store within a store” concessions this summer.
Helping H&B to extend its reach to new customers, the partnership with NEXT compliments the existing range of concessions, being the first to offer an extensive range of preventative health and wellness products.
Located within NEXT, H&B will offer its customers a specially curated range of its top 1,000 products from its latest ranges of health and wellness solutions, including leading brands, innovative services, sports nutrition, and trending beauty.
Customers can also access personalised advice from highly trained H&B colleagues to support them with their wellness goals.
This latest opening is part of Holland & Barrett’s ongoing investment in its retail stores, revitalising its store experience – whether it’s through refits, relocations or opening new stores. H&B has invested c. £70 million in the transformation of its stores, technology and new product development including the opening and renovation of over 200 stores in the UK. Throughout FY24 and FY25 is investing in at least one store a day in a store refresh and refurbishment program across UK & Ireland
Nick Gerrard, Property and Format Director at Holland & Barrett says: “Holland & Barrett has an ambitious 3-year transformation strategy to become our customer’s first choice for wellness products, advice services and solutions. To help achieve this we’re investing in revitalising our store experience, taking a flexible approach to space planning and piloting new locations and store footprints. We’re very excited to partner with NEXT with our brand-new concession formats which will compliment NEXT’s retail offering, giving its customers easy and convenient access to the latest and trending health and wellness essentials.”
A Next Spokesperson, said: "Next are delighted to partner with Holland & Barrett and to welcome their brand into a selection of our stores. We're excited to add to our customer's shopping experience by offering a wider variety of products under one roof."
H&B already has around 50 concession stores, with additional H&B concessions in NEXT opening in Silverlink Shopping Park, North Shields and a third site later this year.