Holland & Barrett & Well Pharmacy partner to enhance community care
- New partnership launches with a 3318 sq ft store in Birchwood, Warrington on 1st December
- Well Pharmacy teams will receive enhanced wellness training from Holland & Barrett’s award-winning training experts.
- New format store with six Holland & Barrett bays including a Lift & Learn interactive tech.
Holland & Barrett, the UK’s leading health and wellness
retailer, has today announced a new partnership with Well Pharmacy, the UK’s 2nd largest
pharmacy chain in the UK. The collaboration launches with the opening of an
innovative new concept store in Birchwood, Warrington, bringing together the
trusted wellness expertise of Holland & Barrett with the clinical strength
of Well Pharmacy.
The joint ambition of the partnership is to make health,
wellness and pharmacy support easier to access in one convenient destination.
At a time when government policy is placing greater emphasis on prevention and
community-based care, the two organisations aim to demonstrate how high street
health services can play a vital role in supporting people’s everyday
wellbeing.
The first store in Birchwood introduces a new layout
designed to integrate pharmacy and wellness services. It features six dedicated
Holland & Barrett bays and more than 300 own-brand products across
vitamins, supplements, specialist foods and sports nutrition - the most
comprehensive Holland & Barrett range ever offered within a pharmacy
setting.
Guy Farmer, Chief Commercial Officer at Holland &
Barrett, said: “We are excited to bring together two trusted health brands to
create a new kind of customer experience - one that blends clinical expertise
with holistic wellness. This partnership is an important milestone in our
journey to make health and wellness accessible to everyone and to support them
on their wellness journey. We’re proud to work with Well Pharmacy to deliver
something truly innovative for customers.”
A key feature is Lift & Learn, Holland &
Barrett’s innovative interactive technology that enhances product discovery.
When a customer picks up a product, digital screens instantly display
information such as benefits, ingredients and usage guidance, creating a more
personalised and engaging shopping experience.
Andrew Caplan, Chief Retail Officer at Well Pharmacy, said:
“At Well Pharmacy, we see every day how much people value accessible, local
healthcare. Partnering with Holland & Barrett strengthens what we can offer
our communities by combining essential pharmacy services with evidence-based
wellness support. This new format store reflects the future of community health
on the high street, giving people the clinical care they need and the wellbeing
advice they want in one convenient location. We are excited to bring this to
Birchwood and to build on this partnership in the months ahead.”
As part of the partnership, Holland & Barrett’s
award-winning Learning & Development team will provide enhanced wellness
training to all Well Pharmacy colleagues. This training is designed to
complement existing clinical expertise, ensuring customers receive joined-up
support that blends medical insight with proactive wellbeing guidance.
The Birchwood store will help both partners understand how
customers respond to the combined offer, shaping potential future rollouts
across additional locations nationwide.