Holland & Barrett

Holland & Barrett announces new three-year multi-million pound partnership with Comic Relief to help more people “Move Well to Live Well” 

29 January 2024

  • Holland & Barrett is joining the lineup of official partners of Comic Relief, ahead of Red Nose Day 2024
  • New three-year partnership aims to use sport and movement to inspire people to move more, have fun and raise money - ultimately changing lives all year round

Holland & Barrett is delighted to announce a new, exciting three-year partnership with Comic Relief to help change lives by breaking down the barriers to enjoy physical activity and sport and encourage a healthier and happier nation.

The partnership is aiming to raise a whopping £2.6m for Comic Relief over the next three years, with opportunity for Holland & Barrett customers and colleagues to join in the fundraising for Comic Relief’s flagship fundraising campaigns, including Red Nose Day and Sport Relief.

Over time, the joint ambition is to create a bespoke fund that supports projects that use physical activity to drive social impact. 

Alex Gourlay, Executive Chair, Holland & Barrett, said: “Comic Relief’s mission to change lives aligns seamlessly with Holland & Barrett’s commitment to making health and wellness a lifestyle for everyone. Sport brings people together across culture, language, gender, and social class. It not only benefits mental and physical health but also has the ability to drive positive social impact. Giving, helping others and having fun together are factors in building mental wellness so we’re delighted to be part of the Comic Relief family. Look out for lots more exciting ideas and initiatives in 2024 and beyond!”

Customers can donate by purchasing items from a specific range curated by Holland & Barrett from which 10p from each product will be donated to Comic Relief. Customers will also be offered the option to donate to Comic Relief at till points.

Comic Relief uses the power of entertainment and popular culture to work towards a vision of a just world free from poverty.

Samir Patel, CEO of Comic Relief said: “We are incredibly proud to welcome Holland & Barrett on board as our newest partner, marking an exciting start to 2024. We share many of the same passions especially when it comes to helping more people feel the many physical and mental health benefits of getting active, whether that’s in the work we fund or taking part in our fundraising campaigns. We look forward to working with the incredible team at Holland & Barrett to bring our new three-year partnership to life, and together support more people trying to get by in the face of poverty and injustice here in the UK and around the world.”