28 April 2025
Holland & Barrett, the UK’s leading wellness retailer, has expanded its partnership with smart urban inventory management and logistics software company Ridelogix, following a successful pilot in London.
Holland & Barrett can now monitor stock levels in its London stores, identify when popular products are at risk of selling out, and receive recommendations on which stock to rapidly move to which store when. The retailer can then redeploy stock from other stores or an urban distribution hub using zero-emissions e-cargo bikes. All of this using just one end-to-end platform.
Since May 2024, Ridelogix has supported Holland & Barrett in completing over 5,700 zero-emissions deliveries through the Ridelogix platform, replenishing more than 75,000 units across its London stores. In-store availability across key product lines has improved by up to 100 basis points, translating into hundreds of additional sales opportunities each week. Switching to e-cargo bikes from diesel vans has also helped the retailer to avoid over 4.5 tonnes of CO₂e emissions to date.
John Jones, Head of Fulfilment Transformation at Holland & Barrett, comments: “Partnering with Ridelogix reinforces Holland & Barrett’s commitment to delivering what our customers need, when they need it and with reduced environmental impact.”
Jones continues, “The original pilot started with just 10 stores and helped us restock faster and more efficiently, so we’re excited to be rolling it out across our wider London store network.”
Ridelogix founder Serhat Kyuchuk-Pakyuz adds, “We’re thrilled to have a retailer who is committed to sustainability like Holland & Barrett on board. Our technology turns city stores into agile micro-fulfilment hubs by combining real-time stock monitoring with zero-emission logistics.”
Kyuchuk-Pakyuz continues, “Traditional vans are often underutilised and struggle with congestion in cities like London. E-cargo bikes offer a smarter alternative, navigating restricted lanes and side roads while carrying up to 200kg of goods. They’re not just greener – they’re also faster and more efficient for urban retail logistics.”