27 August 2025
Holland & Barrett is delighted to announce the appointment of Anthony Houghton as new Group Chief Executive Officer, effective from the beginning of the company’s new financial year in October 2025.
Anthony has been with the business since September 2018, first serving as Group Retail and Property Director, then as COO and most recently as CEO, UK &I, with his journey being one of vision, dedication, execution and consistent leadership.
Anthony’s appointment represents the business’ focus on stability and strong succession planning with a continued focus on the delivery of the company’s transformation strategy. Additionally, while Anthony will join the Holland & Barrett Board, importantly Alex Gourlay will continue to serve as Chairman of Holland & Barrett.
Anthony Houghton on the appointment said: “I am delighted to have been offered the chance to take on the role of Group CEO at Holland & Barrett. It is with immense pride that I get the opportunity to lead a business with such a clear purpose: to support the health and wellness of our customers while fostering an environment where our colleagues and communities can flourish.
“What I’ve seen achieved by this business over the past seven years is a real testament to the incredible dedication and talent of our people. Their commitment every day, combined with the undoubted significant potential of the team, gives me great confidence that the investments we’ve made and the plans we’ve put in place will not only keep Holland & Barrett competitive in today’s market, but position us to lead for years to come.”
Throughout his long tenure at Holland and Barrett, Anthony has demonstrated not only a deep understanding of the business, but also a genuine commitment and connection to the people, its customers, and mission.