17th September 2025
We are delighted to announce that Vineta Bajaj has joined Holland & Barrett as the new Group Chief Financial Officer.
Vineta is an experienced finance leader with deep expertise across digital, retail, and technology sectors, Vineta brings a proven track record in high-growth, multi-market businesses to Holland & Barrett at a pivotal moment in the company’s transformation and evolution.
Vineta’s vast experience spans the UK, Europe, US, and Asia and includes serving at Ocado Group, the FTSE 100 online grocer and global technology provider, where she played a key role in major international deals, M&A and capital raises. Most recently, she has acted as Group CFO at Rohlik Group, a pan-European online grocery business operating across five countries, where she has been leading the business through a turbulent time for online grocery, while achieving a $170 million capital raise, driving sustainable double digit revenue growth and strategic M&A.
Commenting on her new role, Vineta said:
“I’m thrilled to be joining Holland & Barrett at such an exciting moment in its journey. As the business accelerates its transformation to become a global, digital-first wellness leader, I look forward to bringing my experience in omnichannel retail, e-commerce, and technology-led growth to support its bold ambitions. Holland & Barrett is a fantastic brand with a powerful purpose in a sector that’s only growing in relevance and impact.”
Vineta’s appointment comes at a pivotal moment as Holland & Barrett continues its transformation and growth journey. Her leadership and financial expertise will play a vital role in strengthening our position as a global wellness leader.