H&B and Well Pharmacy partner to enhance community care
8 December 2025
Holland & Barrett, the UK’s leading health and wellness retailer, has today announced a new partnership with Well Pharmacy, the UK’s 2nd largest pharmacy chain in the UK. The collaboration launches with the opening of an innovative new concept store in Birchwood, Warrington, bringing together the trusted wellness expertise of Holland & Barrett with the clinical strength of Well Pharmacy.
The joint ambition of the partnership is to make health, wellness and pharmacy support easier to access in one convenient destination. At a time when government policy is placing greater emphasis on prevention and community-based care, the two organisations aim to demonstrate how high street health services can play a vital role in supporting people’s everyday wellbeing.
The first store in Birchwood introduces a new layout designed to integrate pharmacy and wellness services. It features six dedicated Holland & Barrett bays and more than 300 own-brand products across vitamins, supplements, specialist foods and sports nutrition - the most comprehensive Holland & Barrett range ever offered within a pharmacy setting.
Guy Farmer, Chief Commercial Officer at Holland & Barrett, said: “We are excited to bring together two trusted health brands to create a new kind of customer experience - one that blends clinical expertise with holistic wellness. This partnership is an important milestone in our journey to make health and wellness accessible to everyone and to support them on their wellness journey. We’re proud to work with Well Pharmacy to deliver something truly innovative for customers.”
A key feature is Lift & Learn, Holland & Barrett’s innovative interactive technology that enhances product discovery. When a customer picks up a product, digital screens instantly display information such as benefits, ingredients and usage guidance, creating a more personalised and engaging shopping experience.
Andrew Caplan, Chief Retail Officer at Well Pharmacy, said: “At Well Pharmacy, we see every day how much people value accessible, local healthcare. Partnering with Holland & Barrett strengthens what we can offer our communities by combining essential pharmacy services with evidence-based wellness support. This new format store reflects the future of community health on the high street, giving people the clinical care they need and the wellbeing advice they want in one convenient location. We are excited to bring this to Birchwood and to build on this partnership in the months ahead.”
As part of the partnership, Holland & Barrett’s award-winning Learning & Development team will provide enhanced wellness training to all Well Pharmacy colleagues. This training is designed to complement existing clinical expertise, ensuring customers receive joined-up support that blends medical insight with proactive wellbeing guidance.
The Birchwood store will help both partners understand how customers respond to the combined offer, shaping potential future rollouts across additional locations nationwide.